Ecommerce or electronic commerce refers to a business model that involves sales transactions being done on the web. Virtually every online shopping website – big or small – follows this structure. Any site where you can obtain items for sale over the internet is considered an ecommerce website.
From an end user’s perspective, ecommerce websites are very convenient to purchase products and services online. The process is often very quick as the customers can place orders in a relatively short period of time, without having to leave their homes or offices.
Moreover, customers can purchase from several businesses without having to physically move around. Customers and potential buyers can be provided with a lot of information that make their shopping experience quicker and easier as well as improved customer service. They will also have the opportunity to purchase products and service 24/7 comfortably and conveniently.
Allowing customers to shop for the comfort and convenience of their own homes at any time can increase business sales and potentially the customers’ loyalty. Most importantly, ecommerce websites enable a business to keep consumers happy and constantly change to adapt to their strategies according to their lifestyle and technological changes.